With the release of the latest James Bond movie, Casino Royale, moviegoers were reintroduced to 007’s favorite tipple, the martini. However, this reincarnation of James Bond (a laconic, rough-edged Daniel Craig) eschews the familiar request for a “shaken, not stirred” martini, instead opting for the Vesper martini (gin, vodka, and Lillet) described by Ian Fleming in the original novel.
While the Bond franchise has probably done more for the martini than any standard product placement could ever accomplish, there are other movies and TV shows that have created similar pop culture ripples through the opportune mention of a particular alcoholic beverage.
- Absinthe (Moulin Rouge!)
- Chianti (The Silence of the Lambs)
- Cosmopolitan (Sex and the City)
- Merlot (Sideways)
- Mixed Drinks (Cocktail)
- Rum (Pirates of the Caribbean: The Curse of the Black Pearl)
- Tequila (Pee-wee’s Big Adventure)
