Because a significant portion of my livelihood depends on Apple’s computers and software, I have more than a passing interest in every new product announcement. But I have never entirely understood the infamous Mac rumor mill. In the days and weeks leading up to any conference or press event, especially if Steve Jobs is delivering a keynote address, blogs and message boards go crazy with “confirmed” predictions from “reliable, inside sources” about what will be announced. And inevitably, many of those items don’t appear after all.
Some of the products rumor sites were certain Steve Jobs would announce this Monday at the Worldwide Developers Conference but which we didn’t in fact see were:
- iPhone: This rumor has been going around for years, and it seems like it resurfaces before every single Apple event. Will Apple produce the ultimate cell phone with a built-in iPod (or vice versa)? Not this week. (Rumors appeared on engadget here and here.)
- Higher-capacity iPod Nano: It’s inevitable that we’ll see iPod Nanos with more memory (6 GB, 8 GB, or more) sooner or later. Perhaps they’ll also come in more colors, or in a metal enclosure. But it looks like it’ll be later rather than sooner. (Rumor appeared on Think Secret, though it was revised a few days before the show to say the new iPod Nano won’t appear until September.)
- New MacBook Pro: Come on, the current MacBook Pro line has only been out for a few months. It’s way too soon for a replacement. But the availability of new higher-speed, lower-power chips from Intel suggested that Apple might move forward quickly. (Rumor appeared on Computerworld.)
- MacBooks with Glossy Cases: Admittedly, this was a pretty weak rumor, but you never know. (Rumor appeared on Gizmodo.)
- Movie Rentals: The iTunes Music Store already sells TV shows. The word on the street is that Steve Jobs has struck a deal with major studios to offer full-length downloadable movies too. We’ll have to wait and see. (Rumor appeared on Think Secret, though, as with the iPod Nano rumor, it was revised a few days before the show to say the movie rentals are coming in September.)
- New Cinema Displays: Well, this sort of happened. Apple announced that their existing line of Cinema Displays will now have higher contrast and lower prices, but new sizes, built-in iSight cameras, and other rumored changes didn’t happen. (Rumor appeared on engadget and Think Secret.)